Recent changes in Black Friday shopping trends
Deals are beginning earlier and lasting longer this holiday season.
LINCOLN, Neb. (KLKN) – Black Friday shopping trends have changed within the last couple of years due to the changing landscape of our economy.
Black Friday deals begin weeks in advance and with Small Business Saturday and Cyber Monday, the deals last longer.
“Our holiday ad actually came out a week ahead of time. So that’s giving our shoppers a little bit more time, to go out and get all those things on their Christmas list,” said Public Relations Leader at Scheels, Jenna Nasif.
Due to the COVID-19 pandemic, people have begun to do their Black Friday shopping online.
“The trends have really changed in the last few years. obviously, last year was a complete anomaly. There weren’t as many people out there was a huge increase in e-commerce during that period,” said UNL Marketing Professor, Rob Simon.
Some retailers don’t expect as long as lines in years past due to the changing trends of Black Friday.
“i think because of the options that we’ve had this year so far ahead of time. we are not anticipating huge lines or anything outside the store before we open,” said Nasif.