Volleyball championship brings big money to Haymarket
Events like this are about more than just money; they bring a sense of normalcy.
LINCOLN, Neb. (KLKN) – As the Girls State Volleyball Championship at Pinnacle Bank Arena winds down, the impact it’s made on the Haymarket and beyond continues. It helps not only the restaurants, bars, and hotels of Lincoln, but it provides something for every fan who takes a seat.
“Just knowing what normalcy is”, says Lincoln Convention and Visitors Bureau Executive Director Jeff Maul. “It felt so good to be back.”
Events like this are bringing people back, which, in turn, brings business back, particularly those businesses that were hit hardest by the pandemic.
“Hotels are built for events like this, and this weekend”, says Maul. “Any time that we get a chance to land these kind of events and secure them long term, it’s so meaningful to our hotels.”
Hotels had a great March, one of their biggest months ever, thanks to high school basketball. It’s not just the hotels, though. Stepping just outside PBA, people are immediately offered a number of choices for where to stop after the game. Longwell’s is one of the first stops, and it’s proving to be popular.
Bartender Brooke McMillan says, “We open early every day and it’s packed. We opened at 10:30, but we had people waiting around 10:15, 10 o’clock.”
Even further away, the increased traffic still helps bring in customers.
Rabbit Hole Bakery co-owner Amanda Fuchser says their sales have gone up, and “It brings down some more families, and players, so it’s fun to get more of that family atmosphere down here.”
Events of this scale generally bring in between two and three million dollars, and after the pandemic, that’s something everybody can be thankful for.